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Transparencysince 2018
One of the company's values is transparency towards the advertising sector. Infinia works to provide its customers with clarity and confidence in data, and security in users' privacy and rights.
PWC AUDIT
Infinia offers the international market the best knowledge of audiences, thanks to the audit by a third-party independent identity, PricewaterhouseCoopers, which guarantees the processes of data extraction and measurement:

Infinia DMP profile composition procedure

Profile refresh and update

Total data volume

Localization model

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APPROVAL
The Infinia data-based store visit attribution model has been approved and is working together with the aim of responding to the transparency of conventional media.
Certified store visit
attribution model
COMPLIANCE WITH THE GDPR LEGAL FRAMEWORK
Infinia is officially recognized as compliant with the current legal frameworks in all markets where it collects data. Currently, the legal frameworks governing data protection are only present in Europe and in the State of California (USA).
Officially recognized as compliant with the European data protection legal framework
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COMPLIANCE WITH THE CCPA LEGAL FRAMEWORK
Infinia complies with the current legal frameworks in all markets where it collects data. Currently, the legal frameworks governing data protection are only present in Europe and in the State of California (USA).
Compliant with the data
protection legal framework of
the State of California
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Commitment to theexchange of value
Infinia is committed to the industry in value and knowledge exchange between the different players with the aim of encouraging research into new advertising approaches that will bring more and more value to the whole sector.